For more than 30 years, Oprah Winfrey has inspired, informed, and unified audiences around a common theme: treat others well, and anything is possible. Oprah.com serves as the central hub that connects and showcases her ongoing work in one place. It functions both as a destination for all things Oprah and as a resource for people seeking strategies to “live their best life.” The redesign was driven by a clear goal—modernize the overall presentation while keeping the focus on the content that empowers and engages her audience.