OWN Subscriptions and Online Marketplace
To extend opportunities for personal growth, Ms. Winfrey sought a way to create more individualized, self-paced learning experiences. The result was a series of eight classes led by some of the world’s most renowned teachers in finance, self-help, and meditation. This subscription-based service ultimately supported hundreds of thousands of individuals.
OWN Shopping Experience
Known for her inspirational stories and aspirational insights, Ms. Winfrey asked my team to create a way for people to access merchandise that reflected her positive brand. Through this online store, customers could support local artisans from around the world, purchase curated books, and buy apparel and novelties featuring uplifting messages.
