The challenge was clear: how could Crackle make channel surfing on Free Live TV less frustrating? I began by studying competitors and identifying where they fell short. At the same time, I gathered user data to uncover pain points. The takeaway was simple—users wanted quicker access to content without losing the familiarity of a traditional guide.

With these insights, I quickly sketched ideas to explore different approaches. Some reimagined the guide, while others layered new features onto familiar patterns. One concept stood out: a two-tiered system combining a full guide with a quick-look option inside the player.

From sketches, I built a modified user flow and wireframes to test structure and flow across devices. These mapped sections, modules, and interactions to show how the guide could work in practice. The goal wasn’t looks but proving the experience could reduce frustration.

Finally, I transformed wireframes into a polished, intuitive interface. Each iteration refined hierarchy, visuals, and interactions, making the guide smoother and more engaging. Prototypes and A/B tests helped validate solutions, resulting in a design that felt both familiar and premium.