Apple, Google Store App Promotion
As part of a larger brand refresh, I redesigned the Apple App Store and Google Play Store experiences for the Redbox and Crackle streaming apps. The updated graphics highlighted the brand upgrades for both properties while incorporating curated content aligned with user insights and engagement data. This redesign was not only about visual polish but also about improving discoverability, ensuring the apps stood out in competitive marketplaces. By aligning the creative approach with business goals and user behavior, I was able to drive stronger engagement and reinforce the value of both platforms across digital touchpoints.